Boost Product Adoption by including Videos in your Customer Education Strategy

In the era where remote work and eLearning are the norm, videos offer an effortless and versatile solution to consumers for learning about a business and its products in any corner of the world. Want to leverage videos to build trust and credibility with your customers? Here’s how!  

With advancements in technology, customer education has evolved phenomenally in the past few years.  

It all started in the 1980s, when the internet came into existence. Not only did it enable businesses to offer sophisticated products, but it also made it clear that it was extremely important to equip customers with the skills and knowledge to understand and use them efficiently. 

  

As technology continued to simplify our lives, businesses began to look out for improved ways for product delivery, eventually leading to increased market competition. This caused companies to understand the importance of ensuring a superior customer experience to boost customer retention and enhance brand loyalty.  

Today, product user training is important for any business looking to stay competitive.   

 

Why Use Videos in Customer Education? 

Video-based customer training is increasingly becoming popular for equipping customers with the knowledge (or skills) they need to make a well-informed choice and use the product efficiently.   

Businesses are increasingly using videos to educate their customers for a variety of reasons. First, videos are more engaging than any other type of content, hence they are better at gathering the customer’s attention.  

Plus, product demo videos make it easier for the user to understand the product, particularly complex ones that couldn’t be understood easily with text-based manuals. This results in fewer support tickets, reducing the burden on customer support teams.     

Videos are also a superb tool to highlight your company's expertise and provide your customers with important product knowledge, which eventually helps boost customer retention.  

Finally, videos allow for a wider reach as you can effortlessly create, share, and distribute video-based product training to reach your audience faster.  

To include videos as part of your customer education, having a white-label video training platform is probably the best option. You can easily create any kind of video training for any type of audience on a cloud-based video eLearning platform.  

   

5 Proven Ways of Using Videos in Your Customer Education Strategy 

Time and time again, it has been proven that videos are the best approach to teach customers, whether it is about making them understand how to use the product or explaining to them any complex concepts relevant to your product. Videos help develop a better understanding of the product by allowing the end-user to dig deep into it.  

Regardless of their type and size, companies can include videos into their customer education strategy in the following ways: 

  

1. Product Demos  

When it comes to educating consumers and driving engagement, product demos are an excellent choice. These videos engagingly highlight the unique benefits or key features of the product, while also helping product owners understand how to unbox, assemble, use, and/or maintain it. 

  

 2. Instructional Videos or Tutorials  

Instructional videos, also called video tutorials, are a superb way to describe the common procedure to follow while using the product. Such videos enable end-users to quickly understand the product without being confused or frustrated.  

Product demos and instructional videos are usually thought to be the same, but these two types of end-user training videos are quite different in terms of the purpose they serve.  

Product demos generally involve introducing a product or its features which aid customers in understanding its value proposition. Instructional videos, on the other hand, provide end-users with a guide, and they are often used for customer onboarding purposes.  

Generally, instructional videos are more detailed and lengthier, which helps the product owner in getting up and running with the product. These tutorials also assist the customer in overcoming minor issues with the product. Plus, they help end-users to learn product-related advanced techniques, and how to safely and optimally use the product.   

  

3. Customer Success Stories  

These videos highlight how your company’s product has aided customers in addressing their pain points, which not only demonstrates the product’s value, but also helps build trust and credibility with prospective customers.  

Customer success stories in the video format highlight how the product helped the company’s end-users or extended enterprises in achieving their goals while overcoming their specific challenges.  

  

4. Thought Leadership Videos  

You can create thought leadership videos for your company to position it as an expert in your industry. These videos can also be used for customer education to make them aware of latest industry trends and issues.  

There are several forms of thought leadership videos, including panel discussions, business presentations, and interviews with subject matter experts.  

Thought leadership videos aid in building trust with end-users as these videos impart significant knowledge and insights to them, ultimately helping with customer retention.  

 

5. In-App Videos   

Companies can embed microlearning video guides into their products (usually mobile or web applications) to help users understand specific features and workflows related to the product. These videos are generally part of the product’s interface and can be accessed on-demand, allowing end-users to have a contextual and just-in-time learning experience.  

Such videos are a superb way to teach individuals who are comfortable with the “learning by doing” approach. This is beneficial for customer support teams, particularly in the case of self-service products, requiring minimal human support.  

 

Conclusion 

If you are using a SaaS video training platform for creating and distributing customer education videos with your target audience, try one that comes with features like microlearning, gamification, micro-credentials and 3rd-party integration options, to make the most of your customer video training. 

Use uQualio for Customer Education