Boost Product Adoption by including Videos in your Customer Education Strategy
In the era where remote work and eLearning are the norm, videos offer an effortless and versatile solution to consumers for learning about a business and its products in any corner of the world. Want to leverage videos to build trust and credibility with your customers? Here’s how! With advancements in technology, customer education has evolved phenomenally in the past few years. It all started in the 1980s, when the internet came into existence. Not only did it enable businesses to offer sophisticated products, but it also made it clear that it was extremely important to equip customers with the skills and knowledge to understand and use them efficiently. As technology continued to simplify our lives, businesses began to look out for improved ways for product delivery, eventually leading to increased market competition. This caused companies to understand the importance of ensuring a superior customer experience to boost customer retenti...